Our Work Process
At AImpact, we believe marketing isn’t about persuasion; it’s about alignment. It’s about translating your deepest values into visible, felt experiences. Experiences that build trust, move hearts, and open doors.
Choose Your Track
Customized plans for every industry sector
01
Discover
We begin by deeply understanding your business, values, customers, and growth objectives. This foundational phase includes stakeholder interviews, market research, competitive analysis, and assessment of your current visibility across traditional and AI-powered search platforms.
02
Strategise
Based on discovery insights, we develop a tailored marketing strategy that aligns with your business goals and ethical standards, incorporating both proven tactics and emerging opportunities like AEO and GEO optimisation.
03
Implement
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
04
Enterprise
This is the space to introduce the Services section. Briefly describe the types of services offered and highlight any special benefits or features.
Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO) & Generative Engine Optimisation (GEO)
As search evolves beyond traditional keywords to conversational AI, we ensure your purpose-driven business remains discoverable and authoritative. Stay ahead of the curve with our specialised expertise in optimising for AI-powered search engines platforms.
58%
of Global Searches Are
Now Zero-Click
3.4x
More Answer Engine Traffic
for Early Adopters
40%+
of Purchase Decisions are influensed by AI Influenzer
Impact Communication
Effectively communicate your ethical, social and environmental initiatives without falling into purpose-washing or impact-washing. We help you authentically showcase your impact while building credibility and trust, optimising your messaging for both human audiences and AI-powered discovery platforms.
What we deliver:
-
Communications hierarchy
-
Impact storytelling frameworks
-
Sustainability reporting guidance
-
ESG communication strategies
-
Brand story development
-
Marketing campaigns
-
Community engagement programs
-
AI-optimised impact content for enhanced discoverability
Marketing Analytics & Optimisation
Transform data into insights and insights into action. Our analytics services help you understand what's working, what isn't, and how to continuously improve your marketing ROI across traditional and emerging channels.
What we deliver:
-
Custom analytics dashboards
-
Marketing operations
-
A/B testing programs
-
Customer journey analysis
-
Marketing operations
-
AEO and GEO performance tracking
-
Marketing operations