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In today’s changing financial landscape, integrating purpose into business plans is crucial. Purpose-driven value creation is becoming essential for sustainable, long-term growth and is especially important for institutional investors, CFOs, and Chief Sustainability Officers.

In today’s fast-paced digital world, grabbing and keeping a reader's attention can feel like climbing a mountain. With endless distractions online, knowing how to steer a reader’s focus can make all the difference. Eye-tracking principles provide insights into how people look at content, allowing creators to strategically position calls to action (CTAs) and key visuals for maximum impact. This post dives into effective techniques for optimizing visual placement, enhancing sca

Cinemographs blend photography and video into a captivating visual experience. Unlike typical GIFs, which animate entire scenes, cinemographs feature a still image where only a segment is in motion. This subtle animation creates a striking effect, enticing viewers and enhancing visual storytelling. In this post, we will explore the art of creating amazing cinemographs. We will offer practical tips and techniques to help you become proficient in this unique animation style.

Storytelling in Email fulfils a fundamental need for connection in human communication. It helps us form emotional bonds, making information more relatable and memorable. In email marketing, narrative-driven content can elevate a typical promotional message into a captivating story that resonates with your audience.

Email marketing remains one of the most effective ways to connect with customers, with an average return on investment (ROI) of $42 per dollar spent. However, Email Production and sending emails can consume a lot of time and energy. A Campaign Monitor study found that 73% of marketers view email marketing as essential to their business, yet many feel overwhelmed by the volume of content they need to create.

Sometimes, inspiration comes from the smallest details, or, in this case, the smallest pixels. A huge thanks to Mike  for showing me this lovely piece of visual design, a perfect example of how creativity can protect  a message rather than decorate  it. The Concept: Defensive Design in Marketing Defensive design is about planning for failure, but in a beautiful way. In digital marketing, that means creating emails, websites, and visuals that still work even when something g

In 2025, Google’s AI evolution has shifted from incremental product enhancements to a full ecosystem transformation. With the release of Gemini 2.5, Google AI Studio, and new image-generation models like nano-banana, the company has unified its tools into a cohesive AI development platform spanning analytics, content generation, cloud infrastructure, and creative automation.

When the AI shifted from Tools to Systems. We’re at a moment when AI is no longer just a tool but a platform shift; one whose ripples reach into design, storytelling, brand strategy, and creative leadership.

AImpact is pioneering Answer Engine Optimization (AEO) — the evolution of SEO. Discover how Google’s AI Overview is changing visibility and how our expertise helps you.

In 2025, Google is making waves in the digital world, particularly in shopping and search. With powerful AI features, the way consumers interact with products is changing quickly. This post will dive into Google's latest innovations, focusing on the impact of AI shopping features and enhanced search capabilities on brands and marketers.

As AI transforms marketing capabilities at unprecedented speed, Impact Businesses face a crucial choice: adopt tools built for surveillance capitalism, or demand technology that reflects their values.

Sustainable finance isn't just finance with green branding. It operates under different regulatory frameworks, serves different risk profiles, and requires different trust-building mechanisms. A marketing strategy that works for conventional investment firms can destroy credibility for Purpose-Driven SME.