AI and Human Agency

Automation is about more than just technology. It’s about creating systems that work for you. Imagine sending personalised emails without lifting a finger. Or tracking customer behaviour in real time to tailor your offers. These are the kinds of wins automation delivers.

As AI transforms marketing capabilities at unprecedented speed, Impact Businesses face a crucial choice: adopt tools built for surveillance capitalism, or demand technology that reflects their values.

Sustainable finance isn't just finance with green branding. It operates under different regulatory frameworks, serves different risk profiles, and requires different trust-building mechanisms. A marketing strategy that works for conventional investment firms can destroy credibility for Purpose-Driven SME.