Frequently asked questions
It is our AI automation workflow system that handles end-to-end content - topic ideation, research (using platforms like Perplexity AI as a factual backbone), drafting of long-form articles, image creation, publishing, and social amplification. It's designed to ensure your long-form content is optimised for both traditional SEO and emerging AI-powered searches (AEO/GEO). We offer three tiers: Foundation, Growth, and Enterprise. These packages are designed to provide a 50-75% cost reduction for 3-4x the output*.
* Based on industry research (ContentPilots.ai research shows a 3–4x increase in publishing capacity).
For purpose-driven businesses, we believe success is measured by both performance and impact. We work with you to define clear KPIs that align with your business objectives, which can include lead generation, conversion rates, and revenue attribution. What makes our approach unique is our ability to also track and report on metrics that demonstrate your real-world impact. We focus on showcasing how your growth directly contributes to your mission whether it's through sustainable practices, community engagement, or social change. It's about showing that purpose and profitability can and should grow together.
Absolutely. We see AI not as a replacement for human creativity but as a powerful amplifier. Our approach is human-first, using AI to enhance your team's agility and dramatically increase the volume and quality of your marketing output. We are committed to an "Innovation Rooted in Integrity," and that means ensuring your brand's unique voice, values, and authenticity are never compromised. We use AI as a tool to streamline workflows, inform strategy, and optimise distribution, but the core message - your story - always remains genuinely and authentically yours.
Traditional SEO focuses on helping you rank high on a search results page so that people will click on your website. Newer search methods, like Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), are designed for a different landscape. AEO focuses on making your content the direct, featured answer to a user's question often for voice searches and "People Also Ask" sections. GEO prepares your content for generative AI platforms, ensuring that when a search engine creates a summary or a new text, it draws from your authoritative and brand-aligned information. These new methodologies ensure your business stays ahead of the curve, providing a direct path from a user's query to your purpose.
We understand that purpose-driven SMEs need marketing solutions that are both powerful and flexible. Our modular credit system and tiered packages are designed specifically for your growth patterns, providing enterprise-level expertise without the rigid contracts or wasted resources. We begin every engagement with a detailed proposal, outlining clear deliverables and milestones, so you know exactly what to expect. This model allows you to scale your marketing efforts up or down as needed, ensuring that your budget is always being used to create maximum impact.
