AImpact is pioneering Answer Engine Optimization (AEO) — the evolution of SEO. Discover how Google’s AI Overview is changing visibility and how our expertise helps you.

In 2025, Google is making waves in the digital world, particularly in shopping and search. With powerful AI features, the way consumers interact with products is changing quickly. This post will dive into Google's latest innovations, focusing on the impact of AI shopping features and enhanced search capabilities on brands and marketers.