In today’s changing financial landscape, integrating purpose into business plans is crucial. Purpose-driven value creation is becoming essential for sustainable, long-term growth and is especially important for institutional investors, CFOs, and Chief Sustainability Officers.

Sustainable finance isn't just finance with green branding. It operates under different regulatory frameworks, serves different risk profiles, and requires different trust-building mechanisms. A marketing strategy that works for conventional investment firms can destroy credibility for Purpose-Driven SME.